Google’s constant algorithm tweaks keep inbound marketers on their toes, one thing that has been fairly consistent for inbound marketers aiming to optimise their websites for search is keyword research.

What is Keyword Research?

Keyword research is the process of locating and evaluating search phrases that people enter into search engines with the intention of utilising the information for a specific purpose, such as SEO or general marketing. Keyword research can reveal queries to target, as well as their popularity, ranking difficulty, and more.

Why is Keyword Research important?

Keyword research can provide you with a lot of information about what your target audience is looking for on Google. The knowledge you gain from these genuine search phrases can inform both your content strategy and your overall marketing plan.

There are numerous advantages to conducting keyword research, the most common of which are:

  1. Insight into Marketing Trends

Effective keyword research may give you insights into current marketing trends and help you focus your content on themes and phrases that your target audience is looking for.

2. Increased Traffic

The higher you rank in search engine results for the keywords that best fit the content you post, the more traffic you’ll draw to your website.

3. Obtaining Customers

If your company has material that other business professionals are looking for, you can fill that need and create a call to action that will guide them through the buyer journey from awareness to purchase.

You may address the questions that the majority of your audience wants answers to, by studying keywords for their popularity, search volume, and general intent.

Keywords, on the other hand, have evolved beyond Google’s exact-match algorithms.

4. Topic Formulation

Keyword research reveals what topics people are interested in and, provided you use the correct SEO tool, how popular those topics are with your target audience. Topics are the crucial word here; by analysing keywords with a high amount of monthly searches, you can select and categorise your content into topics on which you want to write. Then, based on these subjects, you may decide which keywords to search for and target.

Elements of a Good Keyword

There are three main elements of a Good Keyword:

How to complete keyword research for Your SEO Strategy?

Keyword research is an important part of SEO strategy. It is important to first know the topics that are relevant to your business and then start your keyword research using the following tools. All of the tools in this area will assist you in discovering additional keywords. Many of them have different methods for generating keyword ideas, so you should investigate all of them.


Ubersuggest offers a variety of keyword research solutions as well as a free Chrome extension that you can access directly from the SERPs. First and foremost, it displays the number of searches a keyword has received over the previous 12 months, allowing you to spot any seasonality.
It also takes keywords from a variety of sources, including Google Suggest and its own database, displays all of the phrases your rival ranks for, and suggests keywords based on questions, comparisons, and prepositions.

Ubersuggest is also unusual in that it delivers local keyword ideas.

SEO isn’t just for Google anymore. You may also improve your ranking on Amazon, YouTube, Bing, and a variety of other websites. works in the same way as Google Suggest, but just for a few sites like Amazon, Google Play, and YouTube. is a great tool to use if you’re doing SEO on sites other than Google.


FAQfox is a handy little tool that finds questions that people want to be answered based on any website you wish to learn more about.

For example, if you type in the phrase “cat” and the URL, it will display you questions on Quora that are categorised.

You may use this method to get keyword ideas from Reddit or any other website.

Users should be able to find answers to their questions in great material. This free SEO tool can assist you in identifying the queries that users are asking so that you can respond to them.

Google Keyword Planner

Google Keyword Planner is a tool that allows you to find keywords

Of course, the search engine behemoth Google has its own keyword tool.

You can get keyword recommendations, as well as CPC and click estimations, from Google Keyword Planner.
Many other keyword programmes also contain CPC data, but it’s likely that they’re getting it from Google Keyword Planner.

Look for terms with a high CPC in Keyword Planner because they tend to convert well when you rank for them organically.

Google Trends

I probably use Google Trends three to four times a week out of all the tools on the list. That’s how passionate I am about it.

Trends is one of my favourite apps since it shows you what’s trendy right now. It also tells you whether a particular industry’s search volume is decreasing or increasing over time.

Permutation Generator for AdWords and SEO

You can also look at your data from a global viewpoint or filter it depending on a specific country.
Permutation Generator for AdWords and SEO

The AdWords and SEO Permutation Generator is a simple tool that allows you to be more creative while researching keywords.

You enter a few terms that you wish to target and the programme combines them to create different variations for you.

Google’s Location Switcher

If you’re working on foreign SEO, SERanking is a useful feature.

You can use their Google Location Changer to search in any country or city. Simply type in a term and see who comes up first.
When combined with WordTracker Scout, this tool can provide you with unique keyword recommendations.


Understand that there are no “best” keywords; only ones that your target audience uses frequently. With this in mind, it’s up to you to devise a plan that will aid in page ranking and traffic generation.

Relevance, authority, and traffic will all be factors in determining the optimum keywords for your SEO campaign. You wish to uncover highly searched terms that you may compete for based on the following criteria:

You’re up against a lot of competition.
Your ability to create content that is of higher quality than what is already ranked.

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